Rafael is Founder and CEO of Seenapse, the world’s first inspiration engine. Seenapse helps people to come up with more, better ideas, faster. Prior to this, he was VP Strategy and Innovation at Havas Worldwide Mexico, a role he took as part of the merger with Substance, an agency he founded in 2008. In less than a year, Substance made significant inroads in the Mexican digital industry, including being awarded as IAB Agency of the Year.
A pioneer in digital creativity, Rafael founded his first agency, 401interactivo, in 1991. Nine years later it was bought by WPP and renamed OgilvyInteractive. He was in charge of the company for five years, leading the market in terms of performance and creative recognition. He then spent two years at Yahoo!, first as Country Manager and then as GM of Monetisation for Hispanic America.
Among other things, he was responsible for the launch of Y! Search Marketing and Y! Answers in Mexico. Rafael also served as President of IAB Mexico, and has had the chance to speak at several industry events in Latin America and the US.