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Jeff serves as the Global CEO of Boston Consulting Group’s Digital Ventures. He has more than 20 years of leadership experience in business strategy, innovation, venture development, digital consumer technology, advertising, sales and retail/consumer marketing, as well as extensive project experience in CRM projects. Jeff is considered a global expert in CRM, customer analytics and loyalty programs, and previously served as the one of three founders and Managing Director of Booz Digital. Prior to that, he was the Managing Director and Founder of Axon Advisory partners, an innovation firm advising CXOs on their most important strategic digital issues, and was the Chief Marketing officer and Chief Strategy Officer and Executive Vice President of The Sports Authority. He began his career in leadership positions in IBM’s technology practice, Accenture’s technology and strategic practice, and as a partner in the North American Marketing and Sales practice at McKinsey & Company.