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Francisco Morales is the Cofounder and Director of Zapopan Emprende, a government program designed to bring essetial tools to boost entrepreneurs through three main programs: Reto Zapopan, Municipal Finance System and Integral Business Training System. All the programas have given remarkable results but Reto Zapopan deserves special attention because it has been a game changer in the innovation ecosystem in México.
Francisco received his Master in Innovation for business development from ITESM (Instituto Tecnológico de Estudios Superiores de Monterrey) and his undergraduate degree in business and management for the UP (Universidad Panamericana). He studied international negotiations in Beijing and Tokio Universities. He has also coordinated trade missions to Dublin and Sydney.
Francisco is founder of Racoon Group, Company dedicated to develop and sell innovative natural beverages. He firmly believes that innovation is the basis of a promising future for the country.