Cristina de la Peña

Synapbox, CEO

Cristina de la Peña

Synapbox, CEO

Biography

Cristina is the CEO of Synapbox, a company that is revolutionizing the marketing research industry by integrating the most advanced facial coding and eye tracking technologies with human behavioral research and big data collection, to help clients measure what consumers can’t put into words: The emotional and visual real time responses that will drive sales.

Synapbox’s technology helps brands analyze how their customers interact with their content second-by-second, and translates that data into actionable insights to achieve their investment goals. Currently they can test print ads, spots, web pages and mobile apps, everything within a delivery time of 72 hours and a scalability that allows them to test consumers in more that 70 countries.
“We are revolutionizing the way in which the data from consumers interacting with digital content and traditional media is being collected, whether it’s a TV spot broadcast during the Super Bowl, or an interactive video on YouTube. Nowadays, everything can be measured and optimized in a matter of hours.” – Cristina de la Peña, CEO @Synapbox
Cristina has an architectural degree from the National Autonomous University of Mexico where she specialized in emerging technologies focused on the development of applications for creative industries.
She has participated in various courses in México and abroad, which allowed her to approach the world of entrepreneurship and start in 2012 her first startup in Europe. Her vision within the entrepreneur ecosystem is focused on ‘antidisciplinarity’ practices and their evolution along with the digital age.

All session by Cristina de la Peña