Carla Holtze is the CEO and co-founder of Parrable, an innovative technology platform that solves the issues of fragmentation and blind spots on mobile due to third-party cookie restrictions. The proprietary platform allows advertisers, publishers and their technology partners to maintain state on computers and mobile devices, which facilitates the personalization of content, experiences and advertising for consumers – driving revenue for its clients and partners. Parrable’s proprietary platform is the first ever, full device ID platform that is privacy friendly, deterministic and works on desktop, tablet and other things.
Previous to Parrable, Carla worked at the BBC, The Economist Intelligence Unit and at Lehman Brothers in both New York and Hong Kong. Carla earned her MBA at Columbia Business School, MS in Journalism at Columbia University and BS at Northwestern University. Carla serves on the Board of the San Francisco Symphony Soundbox and is involved as mentor for emerging entrepreneurs and technology companies through Startup Mexico (SUM).