Bismarck is the CEO of Wizeline, an analytics company for B2B applications. Wizeline was created to meld science and art in order to help companies use data to build products that their customers will use and love. Prior to Wizeline, he co-founded Ooyala. He remains an advisor for Ooyala, and provides guidance on Ooyala’s monetization business and expansion in Latin America. As Ooyala’s founding CEO and former president of products, Bismarck raised $20 million in venture funding and shaped Ooyala’s product strategy. Bismarck was previously a Senior Product Manager for Google, where he managed the early growth of AdSense display and video advertising and launched more than 25 different Google AdSense products, including Click-to-Play video ads. Bismarck has a B.A. in Economics from Stanford University.